Brand guidelines · v0.1 proposed
The Bio₃ Ozone look and voice.
A modern apothecary: warm neutral space, refined serif headlines, color used with restraint, and plain, honest words. The full rules live in brand/guidelines.md in the project repo.
Logo To confirm: new proposal
An ozone molecule (three oxygen atoms at the real 117° bond angle) inside a thin ring, in an ozone-blue to aurora-violet gradient. The gold spark carries over the star from the original badge.
Do
- Leave at least one atom's width of clear space
- Use the mark alone at 24 px or larger
- Use the reversed version on night or darker
Don't
- Recolor, stretch, rotate or add glows
- Place it on busy photos without a solid backing
- Use the legacy badges in new digital work
Name
| Use | Write it as |
|---|---|
| Display (headlines, logo, product pages) | Bio3 Ozone |
| Plain text (URLs, SEO titles, email subjects, alt text) | Bio3 Ozone |
| Social | @bio3ozone |
| Legal | BIO3DRIPBAR LLC |
| Retire | BIO3 · BiO3 · BIO₃ · Bio 3 · Bio-3 |
Color
Roughly 70% paper and linen, 20% ink and night, 10% accent. Use the aurora gradient no more than once per page.
Ink#142033 · text
Night#0D1626 · dark sections
Paper#FAF7F2 · background
Linen#F1ECE4 · cards
Stone#D9D2C6 · borders
Muted#5A6475 · secondary text
Ozone#2557B8 · primary accent
Aurora#6A4BD1 · gradient partner
Sky#9DB8F0 · accent on dark
Gold#B8913A · the spark only
Aurora gradientonce per page
Product family
For identifying a product only (labels, tags, swatches), never as a page theme.
Glycerin + DMSO#2557B8
Olive oil#4C7A2A
Coconut + DMSO#B8406A
Castor + DMSO#6A3E9E
Typography
Headlines · Playfair Display 600
Ozone, thoughtfully bottled.
Body & UI · Poppins 400 / 500 / 600
Our flagship topical blend pairs ozonated vegetable glycerin with DMSO. Sentence case, short sentences, 60–75 characters per line.
Voice and claims
Write the way Vanessa would explain it to a friend: warm, plain and precise. Bio₃ Ozone products are topical cosmetics, so copy stays with feel, aroma, routine, ingredients and process.
Say
- "A little goes a long way."
- "Made in small batches in the USA."
- "Rosemary: fresh and herbaceous."
- "For external use only. Patch test first."
- "We're setting up independent batch testing."
Never say
- heal, treat, cure, prevent, relieve, repair
- antibacterial, antifungal, anti-inflammatory
- pain, infection, wound, acne, immune, sleep
- oral use, "strongest", "clinically proven"
- "organic", "pharmaceutical-grade", "high-potency" without a document on file